Project Overview
SAPP Academy is a specialized online learning platform designed to prepare finance and accounting professionals for globally recognized certifications including ACCA, CFA, CMA, and CertIFR/DiplFR. The platform transforms complex curricula into structured, engaging, and effective digital learning experiences.
My role
I was responsible for the full UX and UI process — from research to final delivery
Company
SAPP Academy
Timeline
9 months (with ongoing improvement)
Problem
Our research with aspiring candidates and industry professionals revealed a deeply challenging certification journey:
- Information Overload & Complex Syllabi:
- The vast and intricate syllabi of ACCA, CFA, etc., are overwhelming to navigate independently.
- Candidates struggle to identify key focus areas and create effective study plans.
- Lack of Structured Guidance & Support:
- Traditional self-study leads to knowledge gaps and poor exam readiness.
- Working professionals lack the time and flexibility of fixed classroom schedules.
- Ineffective Practice & Application:
- Finding quality, exam-standard practice questions and mock exams is difficult and expensive.
- Without detailed feedback, candidates repeat the same mistakes.
Target User
Career Starters
need a clear, affordable path to pass exams and launch their careers, while
Advancing Professionals
need a flexible, efficient system to pass exams fast and get promoted.
User personas
David Tr
Age: 32
Occupation: Online Seller (New POD entrepreneur)
Location: Hanoi
About
- Holds a bachelor's degree in Accounting.
- Aims to complete the ACCA qualification to fast-track his career to Manager level.
- Works long hours and has limited, unpredictable free time.
Needs
David needs a structured and efficient study system that eliminates the guesswork from his exam preparation. He requires a clear learning path to guide his focus, concise expert instruction for complex topics, and extensive exam-style practice with detailed feedback. Most importantly, he needs the flexibility to study effectively within his demanding work schedule, supported by tools that help him track his progress and stay motivated.
Goal
- Pass ACCA exams on the first attempt to save time and money.
- Understand the practical application of complex accounting standards (IFRS).
- Find a flexible study solution that fits his demanding work schedule.
Frustrations
- "The ACCA syllabus is massive. I don't know where to start or what to prioritize."
- "I've tried textbooks alone, but I need structured guidance and expert explanations."
- "I need to practice with exam-style questions, but the official platform feels clunky, and I don't get enough feedback."
Solutions
SAPP provides a structured, flexible, and efficient exam preparation ecosystem for finance professionals, featuring Expert-Led Video Lectures, an Adaptive Question Bank with detailed explanations, a Smart Study Planner that creates personalized schedules, and Performance Analytics to track progress and focus on weak areas.
Discovery & Design
- Research & Discovery
Conducted 20+ interviews with startups, product managers, and developers. Mapped the complete product development journey to identify key friction points.
- Ideation & Wireframing
Focused on creating intuitive workflows for:
- AI-assisted prototype creation
- Collaborative feedback collection
- Rapid iteration cycles
- Handoff & Implementation
Delivered detailed design specs and component libraries for the dev team.
Supported QA and refinement during beta testing to ensure pixel-perfect delivery.
- UI/UX Design
Designed a clean, modern interface. Created a comprehensive design system supporting multiple product types.
Final design
Create Course
Create Course
Manage products in campaign
Other design
Impact & Results
Quantitative Results:
- Users following a personalized study plan showed a 35% higher pass rate on their first exam attempt.
- Average platform engagement time increased to 7.2 hours per week, indicating high adherence to study schedules.
- 95% of users reported feeling more confident going into their exams.
User Testimonials:
- "The structured path for my ACCA exams was a game-changer. I stopped wasting time figuring out what to study and could just focus on learning." - ACCA Candidate
- "The question bank's explanations are better than the textbook. It's like having a tutor available 24/7." - CMA Candidate
- "This platform finally provides the flexibility I need as a working professional without compromising on quality." - CFA Level II Candidate
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Let's Connect
Feel free to contact me if having any questions.
giangdesign01@gmail.com
+84 963 352 492
© Giang Truong | 2025
Project Overview
SAPP Academy is a specialized online learning platform designed to prepare finance and accounting professionals for globally recognized certifications including ACCA, CFA, CMA, and CertIFR/DiplFR. The platform transforms complex curricula into structured, engaging, and effective digital learning experiences.
My role
I was responsible for the full UX and UI process — from research to final delivery
Company
SAPP Academy
Timeline
9 months (with ongoing improvement)
Problem
Our research with aspiring candidates and industry professionals revealed a deeply challenging certification journey:
- Information Overload & Complex Syllabi:
- The vast and intricate syllabi of ACCA, CFA, etc., are overwhelming to navigate independently.
- Candidates struggle to identify key focus areas and create effective study plans.
- Lack of Structured Guidance & Support:
- Traditional self-study leads to knowledge gaps and poor exam readiness.
- Working professionals lack the time and flexibility of fixed classroom schedules.
- Ineffective Practice & Application:
- Finding quality, exam-standard practice questions and mock exams is difficult and expensive.
- Without detailed feedback, candidates repeat the same mistakes.
Target User
Career Starters
need a clear, affordable path to pass exams and launch their careers, while
Advancing Professionals
need a flexible, efficient system to pass exams fast and get promoted.
User personas
David Tr
Age: 32
Occupation: Audit Senior at a Big Four Firm, Hanoi
Location: Hanoi
About
- Holds a bachelor's degree in Accounting.
- Aims to complete the ACCA qualification to fast-track his career to Manager level.
- Works long hours and has limited, unpredictable free time.
Needs
David needs a structured and efficient study system that eliminates the guesswork from his exam preparation. He requires a clear learning path to guide his focus, concise expert instruction for complex topics, and extensive exam-style practice with detailed feedback. Most importantly, he needs the flexibility to study effectively within his demanding work schedule, supported by tools that help him track his progress and stay motivated.
Goal
- Pass ACCA exams on the first attempt to save time and money.
- Understand the practical application of complex accounting standards (IFRS).
- Find a flexible study solution that fits his demanding work schedule.
Frustrations
- "The ACCA syllabus is massive. I don't know where to start or what to prioritize."
- "I've tried textbooks alone, but I need structured guidance and expert explanations."
- "I need to practice with exam-style questions, but the official platform feels clunky, and I don't get enough feedback."
Solutions
SAPP provides a structured, flexible, and efficient exam preparation ecosystem for finance professionals, featuring Expert-Led Video Lectures, an Adaptive Question Bank with detailed explanations, a Smart Study Planner that creates personalized schedules, and Performance Analytics to track progress and focus on weak areas.
Discovery & Design
- Research & Discovery
Conducted 20+ interviews with startups, product managers, and developers. Mapped the complete product development journey to identify key friction points.
- Ideation & Wireframing
Focused on creating intuitive workflows for:
- AI-assisted prototype creation
- Collaborative feedback collection
- Rapid iteration cycles
- UI/UX Design
Designed a clean, modern interface. Created a comprehensive design system supporting multiple product types.
- Handoff & Implementation
Delivered detailed design specs and component libraries for the dev team.
Supported QA and refinement during beta testing to ensure pixel-perfect delivery.
Final design
Create Course
Create Course
Manage products in campaign
Other design
Impact & Results
Quantitative Results:
- Users following a personalized study plan showed a 35% higher pass rate on their first exam attempt.
- Average platform engagement time increased to 7.2 hours per week, indicating high adherence to study schedules.
- 95% of users reported feeling more confident going into their exams.
User Testimonials:
- "The structured path for my ACCA exams was a game-changer. I stopped wasting time figuring out what to study and could just focus on learning." - ACCA Candidate
- "The question bank's explanations are better than the textbook. It's like having a tutor available 24/7." - CMA Candidate
- "This platform finally provides the flexibility I need as a working professional without compromising on quality." - CFA Level II Candidate
Back to Home